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26000 Vodka
The text below appeared in the Sunday Star Times Magazine on January 28.01.07, in the Going Up section.
26000 Vodka
"They say it's made with water from a South Island glacier that's 260 centuries old. We say the bottle is real pretty".
With a pristine water source 26,000 years old and the expertise and experience to create a great Vodka, Warryn Bermingham came to 7DS in need of a brand identity that could proudly stand on the world-stage. 7DS gladly took on this branding project. We created the brandvalues that would give Warryn the road map on how to get his product to the premium market. The name 26000 Vodka comes directly from the purity and age of the water. YES, the best branding ideas are always simple. The strong brandmark needed to be classical and timeless, not have its creation linked to any era. The brandmark also needed to be New Zealand, hence another obvious choice for the colour palette used. 7DS was also responsible for assisting Warryn in the selection of the strong and iconic bottle. The bespoke 26000vodka.com site takes this premium handcrafted vodka to the world and allows Warryn to easily update his content.
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