insite

Window World Nelson had built a reputation for supplying and fitting windows of a superior quality. Unfortunately, the company name and location made it sound like a budget proposition.

As the company was moving from a dodgy backyard alley set-up to a purpose-built factory and showroom, it was time to revamp its image. We suggested a change in brandmark to insite, as it was aspirational and suggested the delivery of a creative window solution.

We designed the brandmark and applied it to corporate stationery, vehicle and building signage and invitations to the company’s relaunch party. We redesigned its website to suit the new look.

This was a 14-month project that demanded a substantial investment in time and money from insite, but has since been proven to be an invaluable process.