26000

26000 Vodka

The client came to us with 42 flavours of Zargov's alcopop in medicine bottles. He left 7 Design Secrets with 26000 Vodka, a beautiful brand that took the premium vodka world by storm.


First we created brand values, giving 26000 a base from which to transform their product into a premium vodka brand in an extremely competitive marketplace. The name 26000 Vodka was inspired by the age of the water used in production. The brand mark is intentionally classical and timeless. It also needed to be about New Zealand, which drove the colour palette. 7DS was instrumental in the selection of the strong and iconic bottle.		The text below appeared in the Sunday Star Times Magazine on January 28th 2007, in the 'Going Up' section. "They say it's made with water from a South Island glacier that's 260 centuries old. We say the bottle is real pretty."		The vodka never changed. By defining their unique business proposition we created a brand that people aspired to and were prepared to pay more money for.

First we created brand values, giving 26000 a base from which to transform their product into a premium vodka brand in an extremely competitive marketplace.

The name 26000 Vodka was inspired by the age of the water used in production.

The brand mark is intentionally classical and timeless. It also needed to be about New Zealand, which drove the colour palette. 7DS was instrumental in the selection of the strong and iconic bottle.

The text below appeared in the Sunday Star Times Magazine on January 28th 2007, in the 'Going Up' section.

"They say it's made with water from a South Island glacier that's 260 centuries old. We say the bottle is real pretty."

The vodka never changed.

By defining their unique business proposition we created a brand that people aspired to and were prepared to pay more money for.